When people think of your business or products, they automatically form an image of your brand in their minds. This image, your brand image, encompasses more than just the visual aspects of your brand and is influenced by every interaction they have with you, from the initial introduction to sharing their experience. This means that even the lighting in your store has an impact on how your brand is perceived. But how can you ensure that the lighting aligns with your brand image? And how can you strengthen your brand image? In this blog, we'll discuss just that.

The light colour of a luminaire is very important for the final purpose of a project. When it comes to presenting goods, merchandise and works of art, the right lighting helps create a special atmosphere and attract the public's attention. Different products, materials and colours often require a special lighting appearance. Various LED modules have been developed for this purpose, which we will discuss in this article.

BioUp & Tunable White, Lighting Solutions for Wellbeing By now it is well known that we spend our time indoors more often than outdoors. In fact, this percentage is higher than ever before. 36% of our time is spent indoors, at a workplace. All the more important that this workplace should be...